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Company News: Datamax-O’Neil Acquires Extech Data Systems Division to Expand its Printer Portfolio and Grow Market Share


The acquisition represents the first step in Datamax-O’Neil’s long-term external growth strategy to gain market share and strengthen its leadership position in the global Auto-ID market by broadening

FOR IMMEDIATE RELEASE -- ORLANDO, FL – December 16, 2009 - Datamax-O’Neil, part of Dover Corporation and global provider of label and receipt printing solutions, has acquired Extech Instruments’ Data Systems Division, one of the world's leading developers of portable printers for enterprise-wide applications. Extech Instruments, based in Waltham, Massachusetts is a subsidiary of FLIR Systems. The acquisition expands Datamax-O’Neil’s portable printer portfolio, and strategically positions the company to gain market share and significantly grow its global customer base.

“This acquisition is an early example of our goal to distinguish Datamax-O’Neil as the clear leader in the auto-ID marketplace, with the industry’s most complete product range and an aggressive plan for global marketshare growth,” said Christian Lefort, president of Datamax-O’Neil. “I’m pleased to welcome Extech’s portable printing division into Datamax-O’Neil and believe that this addition positions us and our combined channel partners to be more competitive and achieve greater success.”

Datamax-O’Neil has completed its unification and has now begun to implement its long-term strategy for sustained growth,” said Omar Kerbage, president and CEO of Dover Corporation Printing and Identification Segment. “The opportunity to better service our customers is now expanded with this acquisition, and I have confidence that the Datamax-O’Neil management team can execute an effective plan that will lead to market leadership with a superior suite of products,unmatched service, and the support and extensive resources available from Dover’s Printing and Identification Segment.”

Extech Instruments’ portable printer division offers a diverse line of thermal and dot matrix portable printers that are sold worldwide through an expansive network of distributors and marketing partners. The division will be fully integrated into Datamax-O’Neil over a four month period, and the printers will be marketed under the Datamax-O’Neil brand. The printers will complement Datamax-O’Neil’s premium portable printer portfolio with the addition of a full line of high-value, cost-competitive printers for mobile requirements, including Point-of-Sale (POS), hospitality, route accounting and field service. The printers will appeal to price sensitive applications, and are available in 2, 3 and 4 inch configurations.

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