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Company News: Make a Lasting Impression with Star’s New White Hot Look

April 8, 2014 -- No detail goes unnoticed when it comes to image and brand. Many stores go to great pains to create a specific aesthetic with their layout or design to convey the mood of the store. Whether a store is quirky, rustic or artsy; shoppers will identify the look of the store and associate it with their brand. To help retailers make a lasting impression, Star is excited to announce the release of its new white color option on select printers. With clean lines and smooth white tone, Star’s white printers emulate the look of tablets and other mobile devices commonly used by retailers operating in a mobile point of sale environment. With a sleek streamlined look, Star’s white printers can be displayed prominently on a counter without creating disconnect from the store’s brand and visual identity.

“Image branding positively impacts retail store sales and drives customer loyalty,” says Christophe Naasz, Director of Business Development at Star Micronics. “Star’s white printers accent store décor and convey the values of the retail brand visually.”

Star’s new white color option is available for select TSP100 and TSP650II models of thermal receipt printers. Also available in white are Star SMD2 Cash Drawers (Legacy Technology Services has the following models available for sale: SMD2-1214, SMD2-1317, and SMD2-1617)